Strictly speaking, public relations is all about relationships – that’s the relationships you form with your stakeholders and how much they understand about your business – whether they are clients or customers, employees, the local community, pressure groups or the competition.

Building and maintaining these relationships and goodwill will support your business development, enhance your reputation and give you an edge on the competition.

Press and Media Relations usually form the cornerstone of successfully building these relationships with your customers.  However, these days, it’s not simply about ‘column inches’.

The rapid advance of digital and social media means it’s more important than ever to effectively manage your audience communications, and be ready to respond at a moment’s notice.

Increasingly cynical and knowledgeable publics also require concerted efforts to improve customer or stakeholder relations, and the ability to support corporate sustainability goals or Corporate Social Responsibility (CSR) policies.

Fundamental to achieving this are careful forward planning, liberal creative input, media-friendly communications (written and oral), careful timing and attention to detail.