Content and Copywriting

Are you lost for words?

Clearly, you know your business inside out.

But how well do you communicate that to your customers?

In your marketing literature or websites, are you telling your potential customers what you know?  Or are you telling them what they need to know to attract their business?

There’s a big difference.

And, surprisingly, to make this difference doesn’t have to be complicated or costly.

It’s amazing how using the right words in the right order and tone of voice can make a big impression, turning ‘OK’ copy into energetic, engaging and motivating copy, which smacks of professionalism and attention to detail.

My rate card (drop me an email and I’ll send it to you) will give you an approximate guide to costs, but as every assignment is different, it’s best to discuss your requirements with me.

Please go to the Client Gallery for some examples of recent work.  Or, if you email me an example of existing copy, I would be happy to give you a professional opinion.

  • Brochures/Catalogues/Leaflets/Flyers
  • Website Content/SEO Copywriting
  • Reports/Annual Reports
  • Newsletters
  • E-newsletters/E-mailers/E-blasts
  • Direct Mail
  • Case Studies
  • Articles
  • Client/In-house Magazines
  • Straplines/Promotional Copy
  • Name/Title Generation
  • Editing/Copy-editing
  • Proof-reading

“Sally has the ability to turns reams of technical jargon into interesting and engaging copy, or to make dry subjects digestible.  She gives careful consideration to the tone, style and intended readership for every copywriting job and never misses a deadline.  Her work on numerous Scottish Government assignments has also been extremely valuable.”

Corey Stewart
Senior Designer
R R Donnelley Global Document Solutions Group Limited

“Sally wrote the content for my website and exactly captured the ethos that I wanted to convey about my business.  Accountants are so often seen as staid, unfriendly and quite scary.  But my aim is to come across as being professional without being threatening.  Sally managed this perfectly.  In fact, I’ve had a number of clients say they chose me over other local firms because of what they read about me on the website.

“She also wrote the perfect script for my website video.  I highly recommend her for understanding what exists only as ideas, and then finding the words to fit.”

Christa Cameron ACA
Chartered Accountant

Masterson Media, Ormesbank House, Hillview Road, Ormiston, Edinburgh. East Lothian EH35 5HW
T/F: 01875 615007 M: 078 998 12254 E: sally@mastersonmedia.co.uk