I spent the early part of my career combining a career in BBC and commercial radio with a number of in-house press and publicity posts, including the New Theatre in Hull and London Festival Ballet.

Following a period working for radio in the USA, I returned to Scotland in 1990 and went on to hold account manager and account director positions with several leading Scottish PR consultancies. Latterly, I was Account Director Scotland for McCann Erickson Public Relations in Edinburgh.

I established Masterson Media in 1999, specialising in public relations. I now also offer integrated marketing communications services and copywriting.

I prefer to work independently, sub-contracting other communications professionals when required, as opposed to employing them on a full-time basis. This enables me to be flexible in sourcing the right team of people for any particular assignment.

Over the years I have managed assignments in diverse industry sectors from NHS Health Scotland to the Scotch Malt Whisky Society.

I was also editor of Well?, the Scottish Government’s magazine for Mental Health and Wellbeing for six years, and have managed writing assignments for the Registers of Scotland, the Scottish Court Service and VisitScotland.

I am based in East Lothian, 12 miles from Edinburgh’s City Centre.

Sally Masterson is a Member of the
Chartered Institute of Public Relations